Newspapers, Phone Books, Radio a thing of the past???

I can't help but think that our lives and habits are changing forever. I can't tell you the last time I bought a newspaper. I never look at a phone book. I don't even listen to traditional radio anymore. I'm about to disconnect my land line because I'm pissed about the taxes the government has tacked on to double my $11.00 phone line.

I think newspapers are becoming a thing of the past. Look at all of the papers that are struggling. We can get all of our information on the Internet. People are taking control of their advertising dollars through websites and network marketing. People are target marketing their business specifically to those who would buy their product. When I first saw newspapers starting to have problems, I thought it was the economy or the political views of the paper. This may have something to do with some business loss, but think about it... If you have a business- where would you spend your advertising dollars?? A one time ad- for a day?? Or, would you target your customer base directly through the Internet?

The phone book is great- if you don't have a computer or cell phone. The only person that I know that doesn't have a computer or cell phone is my father-in-law. It's funny- he always calls and tells me which website to visit for product! He claims he wouldn't leave the house if he had a computer... I am so tired of looking up a business in the yellow pages, calling the number, pressing more numbers to get to a live person and sometimes not even getting someone I can understand or communicate in English with. This is why I go to my computer- easier and faster.

Before I found satellite radio, I was a channel switcher. I can't stand endless babbling from DJ's and excessive advertising. Gimme the music. If I want to listen to people talk- there is a channel for that. If I want the news, there is a channel for that. If I want music- there is a channel for that too. It's the same with cable TV. We don't have to watch or listen to advertising, we can change the channel. It makes it difficult to sell advertising or widely market your product. Target marketing is where it's at, social networking is where it's going. Something to ponder...